Well I’ve reached an all time low in blogging efforts – almost down to one a month! The months of March, April and May are always very busy for us as Aaron works fulltime for Indevin (an independent wine making company) and his hours are long. As a consequence we feel like we are the bloke on our logo – running on a moving wine barrel, only we need to get that wine glass back in hand! We have discovered that having your own wine label means there are never-ending tasks to do – contract growers can pause and celebrate the fact the their fruit is harvested and a cheque from the wine company is on the way, however we have a much longer road ahead. At the moment our focus is on making the wine and getting labels and bottling sorted, pruning is just around the corner and sales and marketing need to be constantly worked on.
On the upside we are going to Brisbane soon to meet our distributor there and see how sales are going…tax deductible Gold Coast – I knew there had to be some perks! It’s great exporting to Australia because for us there is a lot less labour shipping in bulk than marketing and selling small volumes via multiple outlets here in NZ. There is also the advantage of being able to claim back the WET tax. ‘Wet’ seems a funny name for a tax, especially for a drink – but it actually stands for Wine Equalisation Tax. In 2000 the Australian government added this 29% tax to its wine and when wine producers there went mad they decided that producers could claim this tax back for their first million dollars worth of wine sold each year. This ability to claim it back was later extended to New Zealand wine producers.
We also need to visit Auckland again soon to touch base with the outlets selling Fiasco there. We have recently added our wine to the menu list at The Falls - an awesome cafe/restaurant in West Auckland. We had an all day brunch there at the end of last year and I can personally vouch for the high standard of service from Allan and his team (five stars from me and I don’t do that often!). Aside from tax deductible travel, the other main advantage of having your own label is the buzz of tasting and sharing an end-product that you have produced. One of our Sauvignon Blanc ferments finished today so will soon be filtered, bottled and on its way to the shop shelves. It is tasting beautiful at this stage – Aaron tells me it will be our best yet. I’ll let you know when I’ve tried it – am sure women have far superior taste buds to men.