08
Feb
10

Marlborough Wine festival sold out

This year’s Marlborough Wine Festival has officially sold out of its 8000 tickets (although there are some floating about on Trade Me).  I was interested to see how sales would go as there seems to be an ever increasing number of events competing for the party goer’s dollar.  

 Thousands of New Zealanders went to see ACDC last week including Aaron and Tahlia – I heard an estimate reported on Radio Live that one in forty Kiwis attended the concerts which seems an incredible statistic.   I brought a couple of tickets for Aaron and I back when I was pregnant and under the assumption that I would be able to leave little Archie for the weekend.  I think given the age gap between Archie and Finn I must’ve had selective memory regarding the difficulties with that scenario when breast feeding!  Anyway, much to Tahlia’s delight the concert was a great opportunity for a bit of father-daughter bonding and was somewhat educational… she now knows what dope smells like and how some women are happy to bare their boobs for all!

Tahlia discovered that a school uniform can be cool even if it’s your brother’s and Aaron rediscovered his inner bogan (not too far in! 😉 ) finally finding an excuse to buy a pair of black jeans again.  Thanks to Amie & Paul for this pic and for putting them up in Wellie.

But I digress, I was discussing the multitude of events now competing with our Wine & Food Festival.  We have just had our Blenheim ‘Brews Blues and BBQs’ and ticket sales were well down.   Perhaps ACDC fans are bigger beer drinkers than wine and this concert may’ve drained the bank accounts of those who would usually attend the Blues and Brews.  Others would like to suggest that the drop was due to serious beer drinkers boycotting the event due to this year’s change from serving beer up in glasses to tacky plastic vessels.  The Wine Festival has retained glass (thank goodness) and they still sold out! 

Some locals are also choosing to bypass the Wine Festival for the More FM Winery Tour on the night before at Villa Maria.  But a large proportion of Wine Festival ticket buyers are from out of the region and that’s great news from a marketing perspective.  Many Kiwis are travelling from away despite the fact that the Liqourland Beer Festival is on the same day in Auckland and has just been held in Wellington, while Waiheke Island has just held a wine festival.   So well done to the Marlborough Wine Festival for continuing to draw people to our region to try our vino!  Sadly Fiasco Wines will not be at the festival though – the flip side of the festival’s popularity is a waiting list to have a site there.  However we are not too concerned as it can be quite costly for a small business to afford a site and all Marlborough wines must get some benefit from the way the event markets our region as the wine capital of New Zealand.  If you’re going along – have a great day!

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3 Responses to “Marlborough Wine festival sold out”


  1. March 5, 2010 at 2:06 pm

    Interesting that the More FM Winery tour was scheduled for the same weekend as the Wine & Food Festival. That just seems like really poor planning. They are both such great events, but it definitely makes for a full weekend!

  2. March 5, 2010 at 9:25 pm

    Yep I guess a lot of locals give the Wine Fest a miss – a large percentage of its patrons are from out of town so hopefully both events are sustainable. Maybe they thought it would make people stay in Blenheim for a few more nights. Great to hear from you too. Hope the teaching is going well in Canada and that winter hasnt been too harsh – your athletes have certainly left us for dust (snow dust!) in the Olympics.


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