New Wine

It’s not long now until we bottle our 2009 Sauvignons and Gewurztraminer.  We have about 1/8 of last year’s vintage left to sell, which we are pleased about.  There is actually more to sales management than meets the eye as the challenge is to sell the stock steadily, not simply to sell the stock.  While it’s tempting to get it all sold quickly, it’s no good for the business reputation to then have to tell customers you have no wine for the remainder of the year.   So we have had to be careful about which deals to pursue while at the same time being careful to keep the sales moving.  

We have kept our Pinot Noir out of supermarkets as we have less of it and it cellars well.  Some wine companies haven’t even released their ’08’ Pinots yet, preferring to let them age to a better taste.  So we will continue to sell our ’08’  Black Pearl next year and beyond.  In fact, there is no reason that we can’t also keep selling our 2008 Sav, and we actually think it tastes better now than it did last year BUT consumers do seem to have a incorrect perception that Sauvignon Blanc must be drunk fairly quickly.  Sure, these whites don’t last as long as reds but Sav does in fact cellar well for 2 – 3 years and does mature and change. 

Some wineries have rushed their 2009 Savs out to meet the public demand for ‘new’ and ‘fresh.’  And I guess it’s not a bad move for lower end wines that make their money through a low cost, high sales volume approach.

My advice to wine drinkers out there would be that good things take time and also to enjoy the bargains as liquor outlets feel the need to clear out the ‘old’  ’08’ wine which is actually still far from its use by date.


2 Responses to “New Wine”

  1. 1 Jessica
    September 17, 2009 at 4:18 pm

    Cracked open a bottle of the Black Pearl last night and enjoyed it with sea salt chocolate. Only 3 more bottles left on my rack 😦 The pinot was great….not convinced about the sea salt chocolate (impulse buy ). I can’t wait to taste the ’09 SB and Gewurtz!

  2. September 17, 2009 at 5:17 pm

    Glad you enjoyed it Jessica- you’ll have to restock that rack 🙂
    I’d never heard of sea salt chocolate, who makes it?

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