25
Oct
08

Community

 

Well Aaron is currently standing down at New World chatting to customers and doing wine tastings.  He was a bit nervous about whether people would be interested.  He even took his cell phone so that if no-one came past he could pretend to text so that he didn’t have to look like a dork standing there alone, staring into space.   The good news is that he’s been gone three hours now and I haven’t had any phone messages 😉 

He hopes to be able to share a bit of the Fiasco story with people.  Most wine companies put a salesperson in to do store tastings as opposed to the winemaker so hopefully people will enjoy meeting the actual guy who made it.  We certainly enjoy the connections we have locally. 

This week I had the joy of giving a bottle of the Gewurztraminer to the teachers at my work who helped hand pick the grapes back in autumn.   During the recent holiday break, a group of senior college students from Marlborough Girls’ and Marlborough Boys’ embarked on a History and Classics Alive trip of a lifetime to Greece, Italy and Turkey.  They had to fundraise and this is where we played our small part.  The photos below are of the students, parents and teachers hand picking the Gewurztraminer.

Gewurztraminer grapes

 

Social Sciences teacher Nic Ford – always happy to get involved!

 

Our son Finn enjoys the company of teenage girls!

I’d better go, Aaron has arrived back with a big grin on his face.  He sold out of wine at New World and thoroughly enjoyed yarning to shoppers!  We just had a phone call from a customer too, he said the wine tasted fantastic and that has made our day 🙂

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5 Responses to “Community”


  1. October 25, 2008 at 6:05 pm

    Fantastic! Now you’ve just got to get it on Auckland shelves..

  2. 2 fiascowines
    October 25, 2008 at 7:27 pm

    I know, I know. Auckland is proving harder than anticipated – been given a straight, no – not interested by the joints we’ve tried so far. But will keep hounding them.

  3. October 26, 2008 at 5:46 pm

    Just wait ’til we keep asking shop owners – have you got any Fiasco wines? No? Why on earth not!! (making us like you on our blogs is a very clever marketing tool by the way!!) 😉

  4. 4 fiascowines
    October 26, 2008 at 5:56 pm

    Keep that up and I’ll have to start giving you a commission! As far as the marketing goes, this is the side of business that I don’t like, the feeling that your friends may wonder if they are a friend or a customer. I’d like to say friend first and foremost – and customer -just a bonus. I hope I can still blog with you even if we go broke or become world famous 😉

  5. October 26, 2008 at 6:36 pm

    Hate to say it but if the wine doesn’t live up to the hype, I’m outta here!!! hehehe, just joking. When I was working in recruitment it was so easy to slip into the ‘sales’ mode – if someone mentioned they didn’t like their job I would start getting in there & seeing if I could get something else for them (and commission). It sucked. It’s so so hard to have any sort of marketing / sales role & keep it separate from friendships, especially when you’ve got to be so bloody competitive to make a success of it. I don’t envy you that side of the business. But at the end of the day, at least you’re selling a worthwhile product – mmmmmmmm, sipping a nice Sav at the moment ($10 off – brilliant! that’s the sort of marketing that works for me!).


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