First sale – yippeeeee

Today we officially sold 7 cases of wine to the New World supermarket here in Blenheim.  So if you’re local and wanting to give it a try, New World is the place to go.  They are going to run an opening super special on these few cases only.  We will probably only just cover costs, but the ‘profit’ as such is in the marketing: the chance to get into the market, to get people buying it and to get the Fiasco name known.  In a couple of weeks Aaron is going to be in store doing tastings.  So if you want the chance to give the winemaker some stick, Saturday October 25th is the day 😉

We were also contacted by Peter Saunders from Auckland today requesting some background on Fiasco Wines for his book.  Peter writes ‘A Guide to New Zealand Wine’ (25 editions) and we were impressed that he had spotted the Fiasco name as a recent addition on the Winegrowers New Zealand membership page.   The net certainly makes connections easier 🙂 .    This is a great opportunity to get our story out there and into a highly regarded Wine Guide.  

I should point out though that today’s small breakthroughs have been accompanied by plenty of knocks too.  Some outlets have simply not wanted to know and we have had to get thick skinned about such outright rejection, even though it is frustrating.  A Nelson supermarket said they had too many different brands already, an Auckland wineshop said they weren’t taking on anything new at the moment, another guy we spoke to said sorry but he hated the name Fiasco.   Such is business, you have to have persistence and stay on the barrel even its three steps back, two steps forward.


10 Responses to “First sale – yippeeeee”

  1. 1 Hainesy
    October 13, 2008 at 7:31 pm

    Hooray Fiasco! I will send Mum to New World on Saturday for a sneaky slurp. Willie and I have been watching our Hunger for the Wild DVDs (yet again!) and can’t wait to see your label on the next series. May the force be with you!

    H x

  2. 2 fiascowines
    October 13, 2008 at 8:25 pm

    Hey what happened to that series? Don’t those guys have a restaurant in Wellie – might have to send some wine that direction! Either that or when you guys get back we could just head for the hills – Willie could hunt us out some wild game and we could stay in the hut and work on the best wine match :-).

  3. 3 Uncle Jakey
    October 13, 2008 at 11:13 pm

    Kia ora Jack,

    Congrats to you and hubby on your first sales – starting a business (wine or otherwise) is never an easy task so well done getting off the mark. I will be on the lookout for your label around Auckland at some stage in the near future. When do you release your first vintage of Pinot Noir?


    PS: That restaurant in Wellington is Logan Brown in the old bank building on Cuba St. It is regarded as one of the best restaurants in NZ (regularly makes Cuisine Magazine‘s top restaurant of the year list) plus the guys seems pretty down to earth as well. Getting your wine in there it would be a total winner.

  4. October 14, 2008 at 7:31 am

    Great blog, congrats on the first sales. Give me an email when you get the chance!

  5. October 14, 2008 at 7:53 am

    Hi guys

    Thanks Uncle Jakey for the info on Logan Brown, will keep them in mind for sure. Might check them out when we hit Wellington for Air NZ Wine Awards.
    Thanks for popping by Jules – will be in touch today 🙂

  6. October 14, 2008 at 8:28 am

    Sorry Uncle Jakey forgot to answer the other question!! We will have some 07′ Pinot ready before the years end. We are pretty excited about this wine and the packaging 😉

  7. 7 Hainesy
    October 14, 2008 at 1:02 pm

    Triffels, will tell Mum to hold off for a week! Hope Tahl is doing ok minus the mice :(, I feel very sad for her. Jodes news is fantastic, don’t expect any surprises from me. I’m queen when it comes to dragging the chain. Logan Brown might be where it’s at. There must be another series on the boil, surely. You can’t have many terms left my friend, Fiasco will be pumping soon and will need you at the helm. Looking forward to treating my tastebuds to a drop of Fiasco fermented juice. Do you think Aaron would ever brew a Fiasco fizz?

    H x

  8. 8 fiascowines
    October 14, 2008 at 8:46 pm

    Fiasco Fizz – now thats got a ring to it. Problem is that Indevin isn’t set up for producing bubbly wines, perhaps one day 🙂

  9. October 20, 2008 at 8:36 am

    Congratulations for your first sale.
    By the way, great Blog!
    What retail prices do your wines have?

    And most of all I do know how it feels beeing turned down when trying to sell some wine to a shop or restaurant. I guess that is why many are using a distributor.

    All the best

  10. 10 fiascowines
    October 20, 2008 at 2:21 pm

    Thanks for popping by Patrick and for the well wishes :-). The retail prices are an opening special of $17.99 for the Gewurtztraminer and $14 for the Sav. We plan to get those up nearer the $20 mark though. I agree that a distributor will be the way to go when it comes to sales outside of Marlborough and definitely for outside NZ. We are in negotiations at the moment with an Australian distributor based in Melbourne. Even so, I think it helps to visit outlets personally if practical so we are also thinking of a trip to Oz soon.

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