Well this weekend is the big debut of Fiasco wines in local supermarkets: New World, Fresh Choice and Redwoodtown with Renwick to be added soon. How will it go? Aaron is going to go and stalk potential buyers soon as he checks out the aisles to see how it looks - we’ve even toyed with the idea of going together and staging a few very loud discussions about how great Fiasco wines are .
Aaron wasn’t able to get a tasting stand at New World till next Saturday and at Freshchoice the waiting list is well into next year, unless we take a Saturday night. Apparently the stats show that on a Saturday night few people stop for a tasting as most are nipping in for a quick trip as opposed to allowing for a bit of mooching about as one does with the weekly grocery shop.
It’s fascinating thinking about human behaviour, it really is the basis of marketing. There will at least be lots of people at the supermarkets today, because most have a Lotto stand and tonight’s draw is a biggee! It’s interesting how one thing effects another. For any of you readers out there, what does affect your choice of wine the most? Price? Label appearance? Reputable wine company? Medal winner? Position in the shop? What you’re having for dinner? Environmental stance of the wine company? Ethics of the wine company? Knowing the owners? or um, what it tastes like?
And much more exciting than our wine hitting the supermarkets is the prospect that I could well be an Aunty again before the weekend is over, if due dates can be relied upon. I seem to know a lot of people having babies at the moment, but as the behaviourists would say, one event effects another and it’s not surprising 9 months after summer holidays